WEEK ONE

-

During my first week at Arabella the focus was meeting the staff members and shadowing their day to day jobs. This mainly consisted of handling online orders, learning how we greet customers in the shop and overall how the business runs. 

I also now feel more confident within the brand itself. With Arabella being such a high-end designer wear brand, creating a unique selling point and specific branding is of high importance. I believe that the branding style of Arabella is aimed towards creating the best customer experience possible and portraying the premium nature of the collections they provide. 

Comments

Post a Comment

Popular posts from this blog

WEEK FIFTEEN

-
This week I have been working from home having my online calls with Emma and making further progress with my Online and Offline Marketing Report. This has consisted of covering the rest of the content for our exam next month and completing mock exams to familiarise ourselves with the types of questions we could be faced with.  It has been great catching up with Emma and getting to grips with the content and knowledge required. With some more revision over the following weeks I feel as though I will be confident taking the exam. 
Read more

WEEK TWENTY THREE

-
Twitter are planning to create a 'fleets' update, this is a tweet that can be posted and is only visible for 24 hours. The idea behind this update is to make it easier and make people feel comfortable talking about issues and possibly controversial topics. This could provide positive aspects such as more customer interaction as they will be less worried about their comment, likes and shares being on the internet for people to look back at. However, it would not allow for us to go back and view customer comments or feedback. At Arabella, we do not use Twitter however if we were to use it this could be a good feature for us to use. 
Read more

WEEK FOURTY SEVEN

-
This week the work has commenced to begin getting the Rundholz AW21 Collection online ready for Pre-Order including all three, Mainline, DIP and Black Label. This is a huge task as we have got over 250 different styles coming for this next season. As well as this mammoth task beginning, we have also announced, 25% off all high summer brands that had originally been excluded for the half price sale. Not only is all of that happening, we have had a Hannoh Wessel delivery! This is extremely exciting for both us and the customers. We can not wait to get this online!  
Read more