WEEK TWENTY TWO

Here is some additional research I have looked into around some banned adverts in 2020. The ASA, the Advertising Standards Agency banned adverts from Sky's TV and Netflix Bundles. Sky's advert promoted a £20 or £25 singular payment to setup for new customers. they failed to make it clear that existing customers would have to pay a fee of up to £219. This is providing misleading information on the deals that were offered, if these fees were made clear in the advert then it would have been sufficiently addressing the deals that were on offer to the new customers. 

I agree with the decision that the ASA made as it is unfair to keep hidden costs from the customers. This has shown the importance of ensuring all customers, whether new or existing, have full awareness of any costs that they may encounter. This relates to our business as the minute as some of our international customers are facing import taxes on their orders due to Brexit, this is why we have to make this clear on our website and social media platforms.